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“Sand Tickets” at the Hard Rock Beach Club promise a resort-style seat for the racing action and are being offered for $1,000 a piece - “beach attire encouraged.” “Deck tickets” at the Beach Club go for $2,000. The massive race campus built around Hard Rock Stadium for the event includes a beach, dry-dock yacht marina and several VIP viewing areas. Organizers say the prices are soaring even higher into the weekend, with hospitality packages listed on resale site StubHub for more than $25,000.
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Some tickets sold for north of $7,200 each. Grand Prix in Austin last year, according to online ticket seller SeatGeek. The average price for Sunday’s race is $2,179 - three times the average price for the U.S. Miami organizers say many of the ticket buyers and attendees to the Grand Prix are first-time race-goers with money to burn. See also Lamborghini wrecked just 20 minutes after leaving the showroom
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TV ratings for the races were up 54% in 2021 over 2020, and the first two races of the 2022 season were up 47% over 2021, according to ESPN, which broadcasts the races in the U.S.
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Netflix’s hit series “Drive to Survive” has created a new generation of F1 fans in the U.S. sporting event - fueled by the surging popularity of Formula 1, and the post-pandemic wealth boom in south Florida. Miami’s Grand Prix will mark a whole new level of spending for a U.S.
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It’s going to be a very hedonistic experience.”įormula 1 has always been a sport for the rich, whether watching from their mega-yachts in Monaco or the SkyPark at the Marina Bay Sands in Singapore. “This is going to be the biggest week in Miami history,” said Jeff Zalaznick, managing partner of Major Food Group, which has sold out its dinner on Miami Beach at $3,000 per person. Chefs are offering special dinners for $3,000 a plate, and night clubs are bringing in top DJs with tables going for up to $100,000 a night. Miami’s top hotels are charging more than $100,0000 a night for their top suites. The crowds and spending are expected to surpass Miami’s 2020 Super Bowl and its annual Art Basel festival, according to local officials. It’s the racing league’s inaugural Miami event and takes place across three days starting on Friday. More than 300,000 race fans, tourists, executives and party-goers are expected to pour into Miami for the event, sponsored by. interest and the global wealthy drive up prices for a weekend of high-speed excess. Tickets to this weekend’s Formula 1 Grand Prix in Miami are selling for thousands of dollars a piece, as surging U.S.